'Packaging' - There is so much buzz around the word itself and there are various dimensions related to it that play an important role in the decision making of buyers. Supermarket shopping has brought convenience to the buyers and competition to the sellers. It is a challenging task to end up in a shopping cart at the supermarket, and the journey is not easy. However, the slightest slip up can cost you money and bring down the sales numbers.
Avoid these mistakes to increase the selling probability of your products:
- Lack of Package Testing
It is very disappointing to find a product damaged inside the packaging due to production error or simply by the environment the package is subjected to. Customers straight away decline purchasing anything from your brand if they come across a poor packaging or witness a damaged product within.
It is extremely important to test your product packaging after design and production for shipping durability, rough handling and tamper resistance.
- Outdated packaging
Never stay slow in the race. Keep an eye on your targeted customers' buying habits and also on what other competitors are doing to attract your loyal buyers. You may need to upgrade your packaging design and strategy frequently to keep users engaged with your brand. You must make sure to provide just what customers are looking for in your packaging - informed label, style, simplicity, usability and recyclability.
- Use of Manual Labor
Manual labor costs money. Automation can help you save enough time and money. Automating the product packaging can seem costly; however, it pays in the long run as you do not have to wait for hours to dispatch a lot of your product into packaging.
- Using the Wrong Shrink Film Specifications
The size and specifications of the Stretch Film you are using to wrap and hold items together also matters. Shrink film is by measured by gauge and width which means heavier and thicker films will cost more than the lighter ones. Lower film gauge can be used to provide the necessary protection by weighing less and reducing the production costs. In this case, you must ensure a perfect stretch wrap for binding your products together to avoid any damage or loss during transit.
- Skipping Preventive Maintenance
When business works well, it is easy to skip a proper maintenance plan. This ignorance can cost you money. A regular routine of preventive maintenance for your packaging machinery is a must. An overlooked minor issue can build up to be a major concern in the long run and then it may be too late. Your machine may break down any time and if you have a major consignment on target, it would be a costly affair.
- Choosing Wrong Packaging Materials
Select Packaging Materials that are in line for your product lines, as otherwise, you will simply lose your customer base. When talking about product packaging, there can be various pointers you may have to consider. Our aim is to help companies avoid packaging mishaps and boost sales!
